WisteriaDesign.com

SYNOPSIS
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Wisteria Floral offers award-winning flower arrangements with a focus on Bridal and Wedding flowers for the upper middle-class and wealthy. Wisteria has been featured in magazines such as Mpls. St.Paul Weddings, Minnesota Bride, Martha Stewart Weddings and more.



PROJECT GOAL / RESULTS
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The website was in major need of a redesign. The gallery was a main focus since it was the award-winning floral arrangements that enticed the target audience. We also decided to feature the owner since it was his artistry along with specialized, detailed service that helped to make the business successful over the years. The new website would also use social proof of the features in the various magazines. The results were a lift in user engagement and sales.


INVOLVEMENT
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Art Direction  /   High-Fidelity Prototyping   /   UX/UI Design   /   Development

Previous website design - Homepage

Previous Homepage Design

New website design - Homepage with rotating banners

New Homepage Design

Previous gallery design

Previous Gallery Design

New gallery design grouping gallery by color

New Gallery Design

New gallery - lightbox example photo

Gallery Image Example

New gallery - lightbox example photo

Gallery Image Example

New gallery - lightbox example photo

Gallery Image ExampleMobile Example
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